Our Specialty vs Wooden Table Baking Co. · Bay Area shelf head-to-head
Our Specialty and Wooden Table Baking Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wooden Table Baking Co. is in more Bay Area grocersOur Specialty fields the deeper lineupWooden Table Baking Co. sits further up the premium end
Our Specialty
Wooden Table Baking Co.
28
brand power
28
14
products
7
3
categories
1
7
subcategories
3
6
grocers
11
70.8¢
price per item
$2.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Our Specialty▭ Wooden Table Baking Co.
Distribution · 30% of score25·46
O
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wooden Table Baking Co.
no top category Our Specialty doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Our Specialty · 2
only Wooden Table Baking Co. · 7
both sides measured by the same instruments on the same shelves · see each brand’s full page: Our Specialty · Wooden Table Baking Co.