Ovaltine vs Nestlé Nesquik · Bay Area shelf head-to-head
Ovaltine and Nestlé Nesquik, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ovaltine is in more Bay Area grocers
Ovaltine
Nestlé Nesquik
24
brand power
25
4
products
6
2
categories
3
8
grocers
7
91.5¢
price per oz
70.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ovaltine▭ Nestlé Nesquik
Distribution · 30% of score33·29
O
N
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ovaltine
no top category Nestlé Nesquik doesn’t also play in.
only Nestlé Nesquik
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ovaltine · 2
only Nestlé Nesquik · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ovaltine · Nestlé Nesquik