Ovaltine vs Swiss Miss · Bay Area shelf head-to-head
Ovaltine and Swiss Miss, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Swiss Miss carries more Brand PowerSwiss Miss fields the deeper lineupOvaltine sits further up the premium end
Ovaltine
Swiss Miss
24
brand power
35
4
products
8
2
categories
2
8
grocers
8
91.5¢
price per oz
29.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ovaltine▭ Swiss Miss
Distribution · 30% of score33·33
O
S
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score28·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ovaltine
only Swiss Miss
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ovaltine · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ovaltine · Swiss Miss
