Owyn vs Proda Soda · Bay Area shelf head-to-head
Owyn and Proda Soda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Owyn carries more Brand PowerOwyn is in more Bay Area grocersOwyn fields the deeper lineup
Owyn
Proda Soda
35
brand power
18
13
products
7
2
categories
1
10
grocers
1
$5.83
avg price
$3.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Owyn▭ Proda Soda
Distribution · 30% of score42·4
P
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Owyn
only Proda Soda
no top category Owyn doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Owyn · Proda Soda