Owyn vs Waay · Bay Area shelf head-to-head
Owyn and Waay, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Owyn carries more Brand PowerOwyn is in more Bay Area grocersOwyn fields the deeper lineup
Owyn
Waay
35
brand power
11
13
products
3
2
categories
1
10
grocers
1
$5.83
avg price
$3.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Owyn▭ Waay
Distribution · 30% of score42·4
W
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Owyn
only Waay
no top category Owyn doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Owyn · Waay
