Pachamama Raw vs Paro · Bay Area shelf head-to-head
Pachamama Raw and Paro, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pachamama Raw is in more Bay Area grocersPachamama Raw sits further up the premium end
Pachamama Raw
Paro
12
brand power
14
2
products
4
1
categories
1
3
grocers
2
$4.72
price per oz
$1.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pachamama Raw▭ Paro
Distribution · 30% of score13·8
P
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pachamama Raw
no top category Paro doesn’t also play in.
only Paro
no top category Pachamama Raw doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pachamama Raw · 2
only Paro · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pachamama Raw · Paro