Parch vs St Agrestis · Bay Area shelf head-to-head
Parch and St Agrestis, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
St Agrestis is in more Bay Area grocers
Parch
St Agrestis
23
brand power
20
6
products
4
1
categories
1
2
subcategories
1
5
grocers
6
66.5¢
price per fl oz
77.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Parch▭ St Agrestis
Distribution · 30% of score21·25
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Parch
no top category St Agrestis doesn’t also play in.
only St Agrestis
no top category Parch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Parch · 2
only St Agrestis · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Parch · St Agrestis
