Path Water vs Loonen · Bay Area shelf head-to-head
Path Water and Loonen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loonen carries more Brand PowerLoonen is in more Bay Area grocersPath Water sits further up the premium end
Path Water
Loonen
20
brand power
25
3
products
2
1
categories
2
9
grocers
10
17.0¢
price per fl oz
15.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Path Water▭ Loonen
Distribution · 30% of score38·42
P
carried in 9 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Path Water
no top category Loonen doesn’t also play in.
only Loonen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Path Water · 3
only Loonen · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Path Water · Loonen