Patricia Quintana vs Desert Pepper Trading Co. · Bay Area shelf head-to-head
Patricia Quintana and Desert Pepper Trading Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Desert Pepper Trading Co. carries more Brand PowerDesert Pepper Trading Co. is in more Bay Area grocersDesert Pepper Trading Co. fields the deeper lineup
Patricia Quintana
Desert Pepper Trading Co.
11
brand power
33
3
products
13
1
categories
2
1
subcategories
3
1
grocers
7
$14.99
avg price
$6.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Patricia Quintana▭ Desert Pepper Trading Co.
Distribution · 30% of score4·29
P
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Patricia Quintana
no top category Desert Pepper Trading Co. doesn’t also play in.
only Desert Pepper Trading Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Patricia Quintana · 0
no exclusive doors — everywhere Patricia Quintana is, Desert Pepper Trading Co. is too.
only Desert Pepper Trading Co. · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Patricia Quintana · Desert Pepper Trading Co.