Payday vs Chuao Chocolatier · Bay Area shelf head-to-head
Payday and Chuao Chocolatier, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chuao Chocolatier carries more Brand PowerChuao Chocolatier is in more Bay Area grocersChuao Chocolatier fields the deeper lineupChuao Chocolatier sits further up the premium end
Payday
Chuao Chocolatier
20
brand power
42
6
products
28
1
categories
2
3
subcategories
3
6
grocers
11
$1.07
price per oz
$3.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Payday▭ Chuao Chocolatier
Distribution · 30% of score25·46
P
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Payday
no top category Chuao Chocolatier doesn’t also play in.
only Chuao Chocolatier
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Payday · 3
only Chuao Chocolatier · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Payday · Chuao Chocolatier
