Pearls vs Olea · Bay Area shelf head-to-head
Pearls and Olea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Olea is in more Bay Area grocersPearls sits further up the premium end
Pearls
Olea
16
brand power
16
4
products
4
1
categories
1
3
grocers
4
$5.69
avg price
$7.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pearls▭ Olea
Distribution · 30% of score13·17
P
O
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pearls
no top category Olea doesn’t also play in.
only Olea
no top category Pearls doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pearls · 1
only Olea · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pearls · Olea