Peeled Snacks vs Pirate's Booty · Bay Area shelf head-to-head
Peeled Snacks and Pirate's Booty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pirate's Booty carries more Brand PowerPirate's Booty is in more Bay Area grocersPirate's Booty fields the deeper lineupPeeled Snacks sits further up the premium end
Peeled Snacks
Pirate's Booty
9
brand power
38
3
products
8
2
categories
2
2
grocers
16
$5.29
avg price
$6.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Peeled Snacks▭ Pirate's Booty
Distribution · 30% of score8·67
P
P
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Peeled Snacks
only Pirate's Booty
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Peeled Snacks · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Peeled Snacks · Pirate's Booty
