Peeled Snacks vs Vegan Rob's · Bay Area shelf head-to-head
Peeled Snacks and Vegan Rob's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vegan Rob's carries more Brand PowerVegan Rob's is in more Bay Area grocers
Peeled Snacks
Vegan Rob's
9
brand power
16
3
products
3
2
categories
1
2
grocers
5
$5.29
avg price
$4.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Peeled Snacks▭ Vegan Rob's
Distribution · 30% of score8·21
P
V
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Peeled Snacks
only Vegan Rob's
no top category Peeled Snacks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Peeled Snacks · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Peeled Snacks · Vegan Rob's
