Peerless vs Graffeo · Bay Area shelf head-to-head
Peerless and Graffeo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graffeo carries more Brand PowerGraffeo is in more Bay Area grocersGraffeo fields the deeper lineupGraffeo sits further up the premium end
Peerless
Graffeo
10
brand power
35
2
products
16
1
categories
2
2
subcategories
5
5
grocers
10
$1.11
price per oz
$1.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Peerless▭ Graffeo
Distribution · 30% of score21·42
P
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Peerless
no top category Graffeo doesn’t also play in.
only Graffeo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Peerless · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Peerless · Graffeo