Peet's Coffee vs Wicked Joe Organic Coffees · Bay Area shelf head-to-head
Peet's Coffee and Wicked Joe Organic Coffees, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Peet's Coffee carries more Brand PowerPeet's Coffee is in more Bay Area grocersPeet's Coffee fields the deeper lineup
Peet's Coffee
Wicked Joe Organic Coffees
44
brand power
9
59
products
2
1
categories
1
3
subcategories
1
11
grocers
1
$18.62
avg price
$9.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Peet's Coffee▭ Wicked Joe Organic Coffees
Distribution · 30% of score46·4
W
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Peet's Coffee
no top category Wicked Joe Organic Coffees doesn’t also play in.
only Wicked Joe Organic Coffees
no top category Peet's Coffee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Peet's Coffee · Wicked Joe Organic Coffees