Penta vs Loonen · Bay Area shelf head-to-head
Penta and Loonen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loonen carries more Brand PowerLoonen is in more Bay Area grocers
Penta
Loonen
15
brand power
25
2
products
2
1
categories
2
6
grocers
10
12.5¢
price per fl oz
15.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Penta▭ Loonen
Distribution · 30% of score25·42
P
carried in 6 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Penta
no top category Loonen doesn’t also play in.
only Loonen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Penta · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Penta · Loonen