Pepper Plant vs Secret Aardvark · Bay Area shelf head-to-head
Pepper Plant and Secret Aardvark, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepper Plant is in more Bay Area grocersSecret Aardvark sits further up the premium end
Pepper Plant
Secret Aardvark
22
brand power
22
4
products
4
1
categories
2
1
subcategories
3
10
grocers
9
54.6¢
price per fl oz
$1.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pepper Plant▭ Secret Aardvark
Distribution · 30% of score42·38
P
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pepper Plant
no top category Secret Aardvark doesn’t also play in.
only Secret Aardvark
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pepper Plant · 3
only Secret Aardvark · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pepper Plant · Secret Aardvark