Pepper Plant vs Tia Lupita · Bay Area shelf head-to-head
Pepper Plant and Tia Lupita, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tia Lupita carries more Brand PowerPepper Plant is in more Bay Area grocersTia Lupita sits further up the premium end
Pepper Plant
Tia Lupita
22
brand power
27
4
products
4
1
categories
3
10
grocers
9
$5.46
avg price
$8.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pepper Plant▭ Tia Lupita
Distribution · 30% of score42·38
P
T
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pepper Plant
no top category Tia Lupita doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pepper Plant · 3
only Tia Lupita · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pepper Plant · Tia Lupita