Pepsi vs Diet Coke · Bay Area shelf head-to-head
Pepsi and Diet Coke, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diet Coke is in more Bay Area grocersPepsi fields the deeper lineupDiet Coke sits further up the premium end
Pepsi
Diet Coke
42
brand power
40
36
products
16
1
categories
1
3
subcategories
1
13
grocers
15
20.1¢
price per fl oz
42.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pepsi▭ Diet Coke
Distribution · 30% of score54·63
D
carried in 13 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score95·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pepsi
no top category Diet Coke doesn’t also play in.
only Diet Coke
no top category Pepsi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pepsi · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pepsi · Diet Coke
