Pepsi vs Diet Pepsi · Bay Area shelf head-to-head
Pepsi and Diet Pepsi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepsi carries more Brand PowerPepsi is in more Bay Area grocersPepsi fields the deeper lineupPepsi sits further up the premium end
Pepsi
Diet Pepsi
42
brand power
17
36
products
6
1
categories
1
3
subcategories
1
13
grocers
7
20.1¢
price per fl oz
10.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pepsi▭ Diet Pepsi
Distribution · 30% of score54·29
D
carried in 13 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pepsi
no top category Diet Pepsi doesn’t also play in.
only Diet Pepsi
no top category Pepsi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pepsi · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pepsi · Diet Pepsi
