Pepsi vs Shasta · Bay Area shelf head-to-head
Pepsi and Shasta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepsi carries more Brand PowerPepsi is in more Bay Area grocersPepsi fields the deeper lineup
Pepsi
Shasta
42
brand power
0
36
products
3
1
categories
1
3
subcategories
3
13
grocers
1
$8.18
avg price
$3.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pepsi▭ Shasta
Distribution · 30% of score54·4
S
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score95·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pepsi
no top category Shasta doesn’t also play in.
only Shasta
no top category Pepsi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pepsi · Shasta