Pereg Natural Foods vs Timeless · Bay Area shelf head-to-head
Pereg Natural Foods and Timeless, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Timeless carries more Brand PowerTimeless is in more Bay Area grocersTimeless fields the deeper lineupTimeless sits further up the premium end
Pereg Natural Foods
Timeless
14
brand power
26
3
products
6
1
categories
2
2
subcategories
2
2
grocers
7
36.0¢
price per oz
59.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pereg Natural Foods▭ Timeless
Distribution · 30% of score8·29
P
T
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pereg Natural Foods
no top category Timeless doesn’t also play in.
only Timeless
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pereg Natural Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pereg Natural Foods · Timeless
