Perfect Hydration vs Waiākea · Bay Area shelf head-to-head
Perfect Hydration and Waiākea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Waiākea carries more Brand PowerWaiākea is in more Bay Area grocersWaiākea fields the deeper lineupWaiākea sits further up the premium end
Perfect Hydration
Waiākea
13
brand power
30
3
products
8
1
categories
3
3
grocers
9
4.9¢
price per fl oz
13.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Perfect Hydration▭ Waiākea
Distribution · 30% of score13·38
W
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Perfect Hydration
no top category Waiākea doesn’t also play in.
only Waiākea
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Perfect Hydration · 0
no exclusive doors — everywhere Perfect Hydration is, Waiākea is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Perfect Hydration · Waiākea