Perfy vs Something & Nothing · Bay Area shelf head-to-head
Perfy and Something & Nothing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Something & Nothing carries more Brand PowerSomething & Nothing is in more Bay Area grocers
Perfy
Something & Nothing
22
brand power
29
9
products
10
1
categories
2
1
subcategories
3
3
grocers
7
26.7¢
price per fl oz
30.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Perfy▭ Something & Nothing
Distribution · 30% of score13·29
P
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Perfy
no top category Something & Nothing doesn’t also play in.
only Something & Nothing
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Perfy · 1
only Something & Nothing · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Perfy · Something & Nothing
