Petit Pot vs Kozy Shack · Bay Area shelf head-to-head
Petit Pot and Kozy Shack, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Petit Pot carries more Brand PowerPetit Pot is in more Bay Area grocersPetit Pot fields the deeper lineupPetit Pot sits further up the premium end
Petit Pot
Kozy Shack
43
brand power
28
18
products
9
1
categories
1
4
subcategories
1
16
grocers
10
81.6¢
price per oz
31.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Petit Pot▭ Kozy Shack
Distribution · 30% of score67·42
carried in 16 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Petit Pot
no top category Kozy Shack doesn’t also play in.
only Kozy Shack
no top category Petit Pot doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Petit Pot · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Petit Pot · Kozy Shack
