Petit Pot vs Señor Rico · Bay Area shelf head-to-head
Petit Pot and Señor Rico, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Petit Pot carries more Brand PowerPetit Pot is in more Bay Area grocersPetit Pot fields the deeper lineup
Petit Pot
Señor Rico
43
brand power
13
18
products
3
1
categories
1
4
subcategories
2
16
grocers
2
$7.29
avg price
$2.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Petit Pot▭ Señor Rico
Distribution · 30% of score67·8
S
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Petit Pot
no top category Señor Rico doesn’t also play in.
only Señor Rico
no top category Petit Pot doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Petit Pot · Señor Rico