Pg Tips vs Bigelow · Bay Area shelf head-to-head
Pg Tips and Bigelow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bigelow carries more Brand PowerPg Tips is in more Bay Area grocersBigelow fields the deeper lineup
Pg Tips
Bigelow
35
brand power
45
10
products
59
1
categories
1
1
subcategories
5
14
grocers
13
23.1¢
price per item
25.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pg Tips▭ Bigelow
Distribution · 30% of score58·54
P
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pg Tips
no top category Bigelow doesn’t also play in.
only Bigelow
no top category Pg Tips doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pg Tips · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pg Tips · Bigelow
