Pg Tips vs Red Rose · Bay Area shelf head-to-head
Pg Tips and Red Rose, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pg Tips carries more Brand PowerPg Tips is in more Bay Area grocersPg Tips fields the deeper lineupPg Tips sits further up the premium end
Pg Tips
Red Rose
35
brand power
14
10
products
3
1
categories
1
14
grocers
7
23.1¢
price per item
12.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pg Tips▭ Red Rose
Distribution · 30% of score58·29
P
R
carried in 14 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score57·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pg Tips
no top category Red Rose doesn’t also play in.
only Red Rose
no top category Pg Tips doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pg Tips · Red Rose
