Pickled Planet vs Wild West Ferments · Bay Area shelf head-to-head
Pickled Planet and Wild West Ferments, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild West Ferments carries more Brand PowerWild West Ferments is in more Bay Area grocersWild West Ferments sits further up the premium end
Pickled Planet
Wild West Ferments
26
brand power
34
7
products
8
2
categories
4
6
grocers
8
62.5¢
price per oz
84.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pickled Planet▭ Wild West Ferments
Distribution · 30% of score25·33
W
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pickled Planet
no top category Wild West Ferments doesn’t also play in.
only Wild West Ferments
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pickled Planet · 1
only Wild West Ferments · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pickled Planet · Wild West Ferments
