Pillars vs Activia · Bay Area shelf head-to-head
Pillars and Activia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Activia carries more Brand PowerActivia is in more Bay Area grocersActivia fields the deeper lineup
Pillars
Activia
17
brand power
30
5
products
22
1
categories
1
1
subcategories
2
3
grocers
6
$3.79
avg price
$7.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pillars▭ Activia
Distribution · 30% of score13·25
P
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pillars
no top category Activia doesn’t also play in.
only Activia
no top category Pillars doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pillars · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pillars · Activia
