Pillars vs Danimals · Bay Area shelf head-to-head
Pillars and Danimals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Danimals is in more Bay Area grocersDanimals fields the deeper lineup
Pillars
Danimals
17
brand power
21
5
products
8
1
categories
1
1
subcategories
2
3
grocers
4
$3.79
avg price
$5.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pillars▭ Danimals
Distribution · 30% of score13·17
P
D
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pillars
no top category Danimals doesn’t also play in.
only Danimals
no top category Pillars doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pillars · 1
only Danimals · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pillars · Danimals
