Pirate's Booty vs Barbara's · Bay Area shelf head-to-head
Pirate's Booty and Barbara's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pirate's Booty sits further up the premium end
Pirate's Booty
Barbara's
38
brand power
34
8
products
9
2
categories
2
16
grocers
16
$1.27
price per oz
75.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pirate's Booty▭ Barbara's
Distribution · 30% of score67·67
P
B
carried in 16 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score49·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pirate's Booty
only Barbara's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pirate's Booty · Barbara's
