Plentiful Planet vs Vesper Bites · Bay Area shelf head-to-head
Plentiful Planet and Vesper Bites, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Plentiful Planet carries more Brand PowerVesper Bites sits further up the premium end
Plentiful Planet
Vesper Bites
19
brand power
14
6
products
4
2
categories
1
2
grocers
2
$11.49
avg price
$8.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Plentiful Planet▭ Vesper Bites
Distribution · 30% of score8·8
P
V
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score39·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Plentiful Planet
only Vesper Bites
no top category Plentiful Planet doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Plentiful Planet · 1
only Vesper Bites · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Plentiful Planet · Vesper Bites