Pop Daddy Pretzels vs Quinn Snacks · Bay Area shelf head-to-head
Pop Daddy Pretzels and Quinn Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Quinn Snacks is in more Bay Area grocersQuinn Snacks fields the deeper lineupQuinn Snacks sits further up the premium end
Pop Daddy Pretzels
Quinn Snacks
38
brand power
38
9
products
13
1
categories
2
10
grocers
16
73.2¢
price per oz
$1.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pop Daddy Pretzels▭ Quinn Snacks
Distribution · 30% of score42·67
carried in 10 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pop Daddy Pretzels
no top category Quinn Snacks doesn’t also play in.
only Quinn Snacks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pop Daddy Pretzels · 2
only Quinn Snacks · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pop Daddy Pretzels · Quinn Snacks
