Pop Daddy Pretzels vs Shultz · Bay Area shelf head-to-head
Pop Daddy Pretzels and Shultz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pop Daddy Pretzels carries more Brand PowerPop Daddy Pretzels is in more Bay Area grocersPop Daddy Pretzels fields the deeper lineup
Pop Daddy Pretzels
Shultz
38
brand power
0
9
products
2
1
categories
1
10
grocers
1
$5.24
avg price
$8.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pop Daddy Pretzels▭ Shultz
Distribution · 30% of score42·4
S
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pop Daddy Pretzels
no top category Shultz doesn’t also play in.
only Shultz
no top category Pop Daddy Pretzels doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pop Daddy Pretzels · 9
only Shultz · 0
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pop Daddy Pretzels · Shultz