Pop Daddy Pretzels vs Snack Factory · Bay Area shelf head-to-head
Pop Daddy Pretzels and Snack Factory, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snack Factory carries more Brand PowerSnack Factory is in more Bay Area grocersSnack Factory fields the deeper lineup
Pop Daddy Pretzels
Snack Factory
38
brand power
47
9
products
15
1
categories
2
10
grocers
16
73.2¢
price per oz
65.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pop Daddy Pretzels▭ Snack Factory
Distribution · 30% of score42·67
carried in 10 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pop Daddy Pretzels
no top category Snack Factory doesn’t also play in.
only Snack Factory
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pop Daddy Pretzels · 3
only Snack Factory · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pop Daddy Pretzels · Snack Factory
