Pop Secret vs Yayas · Bay Area shelf head-to-head
Pop Secret and Yayas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pop Secret carries more Brand PowerPop Secret is in more Bay Area grocersPop Secret fields the deeper lineup
Pop Secret
Yayas
25
brand power
13
8
products
3
1
categories
1
6
grocers
3
64.4¢
price per oz
61.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pop Secret▭ Yayas
Distribution · 30% of score25·13
Y
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pop Secret
no top category Yayas doesn’t also play in.
only Yayas
no top category Pop Secret doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yayas · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pop Secret · Yayas