Popchips vs Superbon · Bay Area shelf head-to-head
Popchips and Superbon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Popchips carries more Brand PowerPopchips is in more Bay Area grocersPopchips fields the deeper lineupSuperbon sits further up the premium end
Popchips
Superbon
25
brand power
11
6
products
3
1
categories
1
13
grocers
1
$1.18
price per oz
$1.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Popchips▭ Superbon
Distribution · 30% of score54·4
S
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Popchips
no top category Superbon doesn’t also play in.
only Superbon
no top category Popchips doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Popchips · Superbon
