Popsicle vs Hundy! · Bay Area shelf head-to-head
Popsicle and Hundy!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Popsicle carries more Brand PowerPopsicle is in more Bay Area grocersPopsicle fields the deeper lineupHundy! sits further up the premium end
Popsicle
Hundy!
39
brand power
19
13
products
5
1
categories
1
9
grocers
3
35.7¢
price per oz
$1.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Popsicle▭ Hundy!
Distribution · 30% of score38·13
P
H
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score66·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Popsicle
no top category Hundy! doesn’t also play in.
only Hundy!
no top category Popsicle doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Popsicle · 7
only Hundy! · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Popsicle · Hundy!
