Popwell vs Daytrip · Bay Area shelf head-to-head
Popwell and Daytrip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daytrip carries more Brand PowerDaytrip is in more Bay Area grocersDaytrip fields the deeper lineupDaytrip sits further up the premium end
Popwell
Daytrip
11
brand power
41
3
products
17
1
categories
3
1
grocers
11
16.6¢
price per fl oz
31.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Popwell▭ Daytrip
Distribution · 30% of score4·46
P
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Popwell
no top category Daytrip doesn’t also play in.
only Daytrip
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Popwell · 0
no exclusive doors — everywhere Popwell is, Daytrip is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Popwell · Daytrip
