Portland Syrups vs Torani · Bay Area shelf head-to-head
Portland Syrups and Torani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Torani carries more Brand PowerTorani is in more Bay Area grocersPortland Syrups fields the deeper lineupPortland Syrups sits further up the premium end
Portland Syrups
Torani
36
brand power
65
88
products
72
2
categories
3
1
grocers
11
$1.13
price per fl oz
59.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Portland Syrups▭ Torani
Distribution · 30% of score4·46
P
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Portland Syrups
no top category Torani doesn’t also play in.
only Torani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Portland Syrups · Torani
