Power Up vs Beer Nuts · Bay Area shelf head-to-head
Power Up and Beer Nuts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beer Nuts carries more Brand PowerBeer Nuts is in more Bay Area grocersBeer Nuts sits further up the premium end
Power Up
Beer Nuts
7
brand power
13
3
products
4
1
categories
2
1
subcategories
3
2
grocers
4
$9.17
avg price
$6.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Power Up▭ Beer Nuts
Distribution · 30% of score8·17
P
B
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Power Up
no top category Beer Nuts doesn’t also play in.
only Beer Nuts
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Power Up · 1
only Beer Nuts · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Power Up · Beer Nuts