Président vs Athenos · Bay Area shelf head-to-head
Président and Athenos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Président carries more Brand PowerAthenos is in more Bay Area grocersPrésident fields the deeper lineupAthenos sits further up the premium end
Président
Athenos
33
brand power
25
14
products
8
2
categories
1
5
subcategories
2
6
grocers
10
$1.16
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Président▭ Athenos
Distribution · 30% of score25·42
P
A
carried in 6 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score69·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Président
only Athenos
no top category Président doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Président · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Président · Athenos
