Président vs Belfiore Cheese · Bay Area shelf head-to-head
Président and Belfiore Cheese, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Belfiore Cheese carries more Brand PowerBelfiore Cheese is in more Bay Area grocers
Président
Belfiore Cheese
33
brand power
41
14
products
16
2
categories
1
5
subcategories
5
6
grocers
17
$1.16
price per oz
88.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Président▭ Belfiore Cheese
Distribution · 30% of score25·71
P
carried in 6 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Président
only Belfiore Cheese
no top category Président doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Président · 3
only Belfiore Cheese · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Président · Belfiore Cheese
