Président vs Mevgal · Bay Area shelf head-to-head
Président and Mevgal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Président carries more Brand PowerPrésident is in more Bay Area grocersPrésident fields the deeper lineupMevgal sits further up the premium end
Président
Mevgal
33
brand power
14
14
products
4
2
categories
1
5
subcategories
1
6
grocers
5
$1.16
price per oz
$1.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Président▭ Mevgal
Distribution · 30% of score25·21
P
M
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score69·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Président
only Mevgal
no top category Président doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Président · 4
only Mevgal · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Président · Mevgal