Premium vs Cheez-it · Bay Area shelf head-to-head
Premium and Cheez-it, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cheez-it carries more Brand PowerCheez-it fields the deeper lineupCheez-it sits further up the premium end
Premium
Cheez-it
29
brand power
44
6
products
25
1
categories
3
13
grocers
13
54.3¢
price per oz
65.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Premium▭ Cheez-it
Distribution · 30% of score54·54
P
C
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score39·88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Premium
no top category Cheez-it doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Premium · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Premium · Cheez-it
