Premium vs Wasa · Bay Area shelf head-to-head
Premium and Wasa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wasa carries more Brand PowerWasa is in more Bay Area grocersWasa fields the deeper lineupWasa sits further up the premium end
Premium
Wasa
29
brand power
39
6
products
10
1
categories
1
13
grocers
16
54.3¢
price per oz
60.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Premium▭ Wasa
Distribution · 30% of score54·67
P
carried in 13 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Premium
no top category Wasa doesn’t also play in.
only Wasa
no top category Premium doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Premium · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Premium · Wasa
