Pringles vs Ruffles · Bay Area shelf head-to-head
Pringles and Ruffles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pringles is in more Bay Area grocersPringles fields the deeper lineupRuffles sits further up the premium end
Pringles
Ruffles
39
brand power
36
33
products
23
1
categories
1
3
subcategories
1
10
grocers
9
70.9¢
price per oz
82.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pringles▭ Ruffles
Distribution · 30% of score42·38
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pringles
no top category Ruffles doesn’t also play in.
only Ruffles
no top category Pringles doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pringles · 3
only Ruffles · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pringles · Ruffles
