Proda Soda vs Owyn · Bay Area shelf head-to-head
Proda Soda and Owyn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Owyn carries more Brand PowerOwyn is in more Bay Area grocersOwyn fields the deeper lineup
Proda Soda
Owyn
18
brand power
35
7
products
13
1
categories
2
1
grocers
10
$3.00
avg price
$5.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Proda Soda▭ Owyn
Distribution · 30% of score4·42
P
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Proda Soda
no top category Owyn doesn’t also play in.
only Owyn
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Proda Soda · 0
no exclusive doors — everywhere Proda Soda is, Owyn is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Proda Soda · Owyn