Projo* vs Blue Bottle · Bay Area shelf head-to-head
Projo* and Blue Bottle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Bottle carries more Brand PowerBlue Bottle is in more Bay Area grocersBlue Bottle fields the deeper lineupBlue Bottle sits further up the premium end
Projo*
Blue Bottle
13
brand power
39
1
products
10
1
categories
1
1
subcategories
2
5
grocers
16
57.8¢
price per fl oz
63.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Projo*▭ Blue Bottle
Distribution · 30% of score21·67
carried in 5 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Projo*
no top category Blue Bottle doesn’t also play in.
only Blue Bottle
no top category Projo* doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Projo* · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Projo* · Blue Bottle